ABOUT THE HEAD OF SCHOOL

Sheryl Stroud, L.E., C.Skn.
Founder, Stroud Skinstitute & Stroudwater Apotheca
I didn’t set out to become a skincare educator or launch a wellness brand. Like many women, I was simply trying to hold it all together—until life cracked me open.
When my husband was diagnosed with cancer, everything changed. Suddenly, the products we used, the food we ate, and the way we lived took on a new urgency. Not long after, I was diagnosed with a thyroid disorder that left me feeling exhausted, inflamed, and disconnected from my own body. The mirror became a stranger.
But somewhere in the middle of those hard, hollow days, I found a spark: beauty could be medicine. Skincare became ritual. Nutrition became therapy. And self-care became a way to reclaim my power.
From that place of transformation, Stroud Skinstitute was born—a place to teach others what I wish I’d known sooner: that true beauty begins with nourishment, both inside and out. I developed the Skintritionist™ Certification Program to train estheticians in the science of nutrition-based skincare, and created Tastefully Beautiful as a seasonal guide to healing through food, beauty, and ritual.
I also founded Stroudwater Apotheca, a line of handcrafted botanical skincare inspired by vintage apothecaries and rooted in modern science—because the products we use should feel as healing as they are effective.
Today, I have the honor of leading retreats, teaching courses, and supporting women and professionals as they reconnect with themselves and their skin—one glow at a time.
Because beauty isn’t skin deep. It’s soul deep.
Sheryl Stroud is a Licensed Esthetician, Certified Skintritionist Coach, and Clinical Skincare Educator who brings both science and soul to the beauty and wellness industry.